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Search Engine Optimization

Search Engine Optimization (SEO) may be one of the most well known words in marketing. Everyone is aware of it, but what we’ve found out by working with so many medical spas and practices in san francisco, beverly hills, los angeles, arizona, and many other states is that most Aesthetics Practices don’t understand SEO

So what can SEO do for your practice?

When a website is properly optimized for onsite or offsite Search Engine Optimization, it means that the site is playing into the incentives that Google, Bing, Yahoo and other search platforms have in common. They all want to keep their users happy. So when guidelines are followed and an experienced agency is leveraged, here is what you can expect to see:

This is the increase of rankings for 100 keywords for one of our Medical Spa clients. What we are seeing here is the # of times our client is getting found online for those keywords or keywords phrases. This means that real people are using google to do real searches and our client is showing up more often than ever before.

This is showing that the increase in rankings has a direct relationship to the increase in traffic going to the website. After optimizing this website for CRO (Conversion Rate Optimization), we are seeing an increase tin the number of phone calls that this medical office is getting.

This is what SEO can do for you practice. It takes time to get these rankings and improve your reputation in the eyes of Google and other platforms but once that traction is acquired it’s a solid long term marketing strategy

Some Interesting Statistics

  • 67k searches are performed on Google every second
  • 39% of all global ecommerce traffic comes from search
  • 93% of all online experiences begin with a search engine
  • Nearly 80% of users ignore paid ads in search results
  • 50% of all searches will be voice searches by 2020
  • 58% of searches come from mobile
  • 97% of page-one results have at least one image on the page
  • 46% of all Google searches are local
  • Reference: https://seotribunal.com/blog/stats-to-understand-seo/

Recommendation

Starting with a strong foundation is key. The first step to a solid foundation is to have a custom coded website that is not built on a purchased theme from a theme store. This ensures that the base of your largest asset is all original content, which the search platforms love and organically promote.

Then start stacking the marketing strategies mentioned on other pages of our site (or reach out to us for our tailored recommendations). Depending on your gross revenue and size of your marketing budget, there are different marketing strategies that we recommend

There is a natural progression of which services or strategies are worth putting into play, so for our custom recommendations or free seo audit, reach us by phone or sending us a message below.

Elements of SEO

There are many moving parts to SEO. Thinking of it in terms of a set of principles is actually easier to understand. A key principle to effective SEO marketing is to focus on what will look good in the eyes of Google, Bing, Yahoo or the other hundreds of smaller search platforms. These other smaller platforms are less important than the main 3 but they can still have a massive impact on getting found by potential patients.

Some examples are Google Maps, Apple Maps, Foursquare, Yellow Pages, etc.

With this perspective in mind you are well on your way to understanding that search engines just want to keep their users happy so that the users stick around. When they stick around, Google can collect money from advertisers to show ads to those users.

Google wins because they collect revenue, local businesses like yours win because they get new patients with paid ads, and consumers win because they get to use google as a free platform to find anything and everything they want at any time of the day.

PATIENTS FIND YOU

Here are a few more incentives as to why Google takes a close look at your content and website:

  • -Google MUST make their users happy
  • -Google MUST deliver highly relevant and vetted content to their users
  • -Google MUST make sure that they get rid of content that is misleading or of low quality to their users

Knowing what Google must do leads us to ask the next question which is ‘Why does Google need to make sure they follow these guidelines?’. The answer is very simple. If they don’t do these things, then their users will go find another platform that does.

Example: If a user goes to google.com and types in ‘MiraDry near me’ and they start receiving Ads and search results for a Dry Cleaning service then this is not helpful to the user. After a 2nd or 3rd time of this happening the user may start to actually become aware of how these results don’t relate.

Let’s say it happens again, except this time he/she does get MiraDry related results except they are for Aesthetics Centers that have a 2.0 star rating, really negative feedback, and a website that never loads.

One day the user stumbles on Bing because a friend told them that the results are more accurate than Google, since it has been “acting up lately.” Word spreads that this other platform Bing is the new hotspot and market share has now fallen into the hands of Bing.

Do you think Google will EVER let that happen?

Not a chance.

So now you know why these Google algorithms exist and why they have a personal responsibility and interest in scrutinizing your content to make sure it is good for their users (which in turn happens to be all of us as the general public. Also known as consumers).

We won’t complain though because #1 we like high quality search results and #2 it allows companies like us to specialize in navigating these super thick rule books that are constantly evolving

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